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The ReaderCrate Story: How a Cozy Reader Became a Subscription Box Founder
By Alyssa Granlund aka Lyssa Lund — Minnesota Author & Founder of ReaderCrate
Every great mystery begins with a turning point — a moment of curiosity, inspiration, or courage that leads to the unexpected. For ReaderCrate, that moment wasn’t found in a corporate office or an investor pitch. It happened in the heart of a lifelong reader who loved cozy mysteries, community, and the quiet joy of opening a brand-new book.
ReaderCrate isn’t just a monthly cozy mystery subscription box — it’s a curated reading experience created by a real reader, written by a real author, and shipped with care from the Midwest. Designed for warmth-seekers and story lovers, each box blends books and cozy reading essentials to make reading feel like a cherished ritual.
How It All Began
For many, reading starts as a pastime. For some, it becomes a passion. For a few, it becomes a lifelong calling.
Growing up, the most exciting days weren’t holidays — they were the days the Scholastic Book Club orders arrived at school. The excitement of circling titles, waiting, and finally seeing the stack of treasures on my school desk, full of possibility created a joy that never faded.
Over time, cozy mysteries emerged as the genre that felt like home — suspenseful but gentle, charming yet clever, atmospheric and comforting.
From Reader to Author to Curator
Writing cozy mysteries deepened the understanding of why readers fall in love with certain books:
- They feel emotionally safe
- The plots are clever without being frightening
- The heroines are relatable and real
- Community matters as much as the mystery
- Comfort is just as crucial as suspense
But writing wasn't the only calling. There was also a deep desire to support indie authors, champion hidden gems, and help fellow readers discover stories worth savoring.
Eventually, the question became impossible to ignore:
What if readers could receive a monthly, curated experience designed specifically for cozy mystery lovers?
That was the spark that became ReaderCrate.
Why Cozy Readers Needed Something Different
The world is full of book subscription boxes — but most are built for fantasy, romance, YA, thriller, and fandom collectors. Cozy readers are different. They want:
- Comfort + curiosity
- Atmosphere + charm
- Characters they want to revisit
- Thoughtful surprises that feel intentional
ReaderCrate is designed to be a gift-like experience, not a product drop-off.
How ReaderCrate Is Curated
Every box is built using five guiding values:
- Thoughtful book selection — quality storytelling first
- Support for indie authors & small makers
- Cozy, useful lifestyle items
- Multi-sensory bookish experience
- Connection & community over commodity
Depending on the box, subscribers may receive:
- Cozy mystery books (indie & hidden gems)
- Bookish accessories
- Relaxation and self-care items
- Exclusive author extras
- Themed, seasonal, or signature surprises
This isn’t about filling boxes — it’s about creating moments worth remembering.
Minnesota Roots, Midwest Heart
ReaderCrate is proudly based in Minnesota, where cozy living comes naturally:
- Winter nights perfect for blankets and books
- Small-town charm that inspires storytelling
- A thriving artisan & maker culture
- Authentic, community-focused values
Shipping Information:
ReaderCrate ships nationwide within the United States, including Alaska and Hawaii. International shipping is not currently available, but expansion options are being explored.
Why We Love Indie Authors
Traditional publishing is terrific — but it doesn’t always leave space for every captivating story. Many indie authors write unforgettable mysteries that never make it into mainstream retail rotation.
ReaderCrate exists to bring these treasures to readers who will love them.
When you subscribe, you help:
- Support independent creative careers
- Build visibility for under-marketed authors
- Encourage diverse and original storytelling
Is ReaderCrate Right for You?
You’ll love ReaderCrate if you:
- Read with a blanket, candle, or cup of tea
- Prefer comfortable suspense over dark thrillers
- Love character-driven stories
- Want reading to feel immersive and cozy
- Value handmade, intentional products
If reading is your cozy corner of life, you’ve found your people.
Join the Cozy Mystery Experience
There’s a difference between simply reading a book and being part of a reading world.
Ready to join the ReaderCrate community?
